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商品編號： 9-803-098 出版日期： 2002/11/21 作者姓名： Leschly, Stig;Roberts, Michael J.;Sahlman, William A.;Thedinga, Todd 商品類別： Entrepreneurship 商品規格： 31p 再版日期： 2003/02/13 地域： Washington 產業： Internet service providers;E-commerce industry 個案年度： 2002 - 2002
商品敘述：
Describes the evolution of Amazon.com and its business model since its founding. Specifically, discusses Amazon''s transformation from an e-Tailer to a commerce platform and its marketplace initiative, which has driven this. Also describes the economics of various commerce models that Amazon employs and discusses a decision confronting Jeff Bezos regarding how the company should participate in the apparel segment.
涵蓋領域：
Entrepreneurship;Business models
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